Web Development

The Ultimate Guide To Launching an Online Store

An online store is always improving and always evolving. A well-maintained and relevant store is key to success in the ever-changing world of online retail.

Artificial Intelligence

Salespeople Are Using AI to Successfully Grow Their Sales

In recent years, artificial intelligence has become increasingly popular in the business world. Businesses have started to use AI advantages to grow their sales.

Management

How Managers Should Treat Staff To Ensure Jaw-dropping Success

Managerial positions are complex and challenging. In order to be successful, managers need to the backbone of any company – staffs.

Ecommerce

Increase Conversions on Your Online Store Now By Optimizing Your Product Pages

Your conversion rate increases when the client knows exactly what they're buying, as having the right details can make all the difference between purchasing the product and not.

Marketing

The Best Way To Strive in a Competitive Online Market

There are things to remember when doing a competitive analysis. It can be hard to compete in the online market. You'll need to understand your competitor sufficiently to succeed.

User Submissions

What is Brand Differentiation and How to Implement It?

Explore innovative strategies and unique approaches to brand differentiation that go beyond simply emulating your competitors.

Advertising

What is Native Advertising and How Does it Work?

Discover why consumers engage with native ads 53% more than traditional display ads.

Digital Marketing

5 Secrets to Digital Marketing And Sales Definitions: Part-3

Explore concepts like focus groups, banner blindness, bait and switch tactics, white goods, and demarketing.

Marketing

What is Mass Customization?

The whole concept of transparent customization revolves around not making it obvious to the customer that the product is customized.

Direct Marketing

Best Direct Marketing Methods to Reach Customers

As is true for every other form of marketing, direct marketing has its pros and cons and there are ways in which this form of marketing can be used optimally.

Advertising

Nexus 7: Let's go Camping with Google

Discover the reasons behind not emphasizing the incredibly low price and why this tablet is a must-buy for tech enthusiasts.

TV/Video Ads

Google Plus:Tom

Google wants to be ready to embrace them with open arms when such a day arrives.

User Submissions

The Magical Tale of Facebook, Chairs and The Universe

Nobody questions the ubiquity of Facebook, it has become for better or worse our online identity.

User Submissions

Apple iPad Mini: Same Wine, Smaller Bottle

Apple become the biggest brand in the world, it is also their marketing nous, which was in full display when they launched the iPad mini.

User Submissions

Nexus 4: Google Tries to Sell A Phone That Customers Cannot Buy

Explore the challenges users faced during the high-demand launch and the need for Google to address supply chain issues promptly, ensuring excitement over frustration for potential buyers.

Marketing

What is Competitive Advantage?

Competitive advantage, is defined as, an advantage of a business exert over competitors.

Digital Marketing

What is SEO (Search Engine Optimization)?

SEO is one of the most powerful online marketing tools, which can boost traffic and increase business through your site.

Digital Marketing

Why Should Marketers Use QR Codes?

You may see QR codes on magazines, billboards, or even on someone's T-shirt.

Marketing

10 Marketing Facts Every Marketer Should Know

These are pointers which will help you think your marketing plan through and align it with the higher goals of your business.

Advertising

Flash Mobs for Creating Buzz

Flash mobs work well especially in a closed environment like a mall or a movie hall.

Sales

Sales and Business Development Explained

Most small and medium organizations confuse business development and sales as being the same.

Digital Marketing

Is Direct Mail Dead?

The growth in the use of technologically advanced gadgets have shifted the focus from traditional marketing methods, to the cyberspace.

Marketing

Measuring Marketing Activities

Marketing is an activity which has to be constantly monitored, and corrected.

Digital Marketing

What is Inbound Marketing?

Inbound marketing lays great emphasis on content, and this will also affect directly the quality of the leads that you generate out of it.

Digital Marketing

What is Contextual Advertising?

Contextual advertising, is a type of targeted advertising, for advertisements appearing on websites, and other platforms such as mobile apps, syndication feeds etc.

Branding

Social Media and Brand Evangelism

Evangelism, doesn't translate into influencing sale. Evangelism leads to a change in beliefs.

Marketing

Pricing for Small Businesses

The pricing model is compromised for, when the want of business is the need of the hour.

Django

Is Django worth learning?​

Django is definitely worth learning, especially if you lack experience with programming.

Business

Acquire New Customers In A Competitive Market With These Simple Tips

A competitive analysis is an evaluation of your competitor's strengths and weaknesses within your business’ market.

Ecommerce

It's Time To Get Your Business Ready For The Mobile Revolution

Mobile social media advertising is still affordable, even for small business.

Business

Should Your Brand Start Using IGTV Now?

The platform is very new and people are already finding very creative ways to record content tailored to IGTV.

Resource

The 5 Best Free Stock Image Sites

The overall catalog of some is so extensive that you will probably never have to pay for an image again.

Web Development

Crucial Design Elements That Your Website Should Have

When designing your website's homepage, you should pay careful attention to these essential design elements.

Business

6 Mind-blowing Statistics Regarding your Strange Abandoned Shopping Cart

Paying attention to these aspects of your business can be the first step towards securing more customers.

Artificial Intelligence

Can AI Enable A Future Workforce?

Automating such daily tasks can assist employees to manage their daily routines better.

Business Automation

Does Your Online Store need Free CRM Software?

CRM software promises to automate some of the most crucial elements of a business.

Web Development

It’s Time To Start Engaging Your Audience Further With Chatbots

Chatbot technology may still be in its infancy stage, but businesses are making good use of chatbots at the moment as customers are reacting positively.

Marketing

9 Excellent Uses of AI in Marketing

Here are 9 ways that AI is currently being used by marketing and sales teams.

Web Development

How To Start An Online Store

Managing an online store will require plenty of hard work and dedication. The road to success is a long one, as it will take time for a website to increase in popularity.

Digital Marketing

5 Best Keywords Research Tools For Your Website

SEO marketing is a proven technique for generating targeted traffic to a website.

Business

Important Reports That Every Business Should Analyze

By maintaining accurate records, businesses can better understand their progress and drive continued success.

Business Automation

How to Automate an Online Business

Automating an online business isn’t as easy as it may sound. It isn’t about buying a piece of software to replace you and your staff.

Digital Marketing

How Important Is Google Webmaster Tools for Your Online Business

If you have an online business, search engine optimization (SEO) can be an incredible way to generate traffic to your website.

Branding

How To Use AI Chatbots For Customer Service

Chatbots are computer software that engage with customers simulating human interaction to answer questions.

Software Development

Step-by-Step Guide To Creating Your First E-commerce Store

Whatever the reason, Shopify and WooCommerce are the fastest ways to get online and start selling.

Digital Marketing

Internet Marketing: Keyword Research

Good keyword research, combined with relevant content with good keyword density, will improve search engine optimization, and drive more organic traffic your way.

Marketing

Marketing, Mergers and Acquisitions

The top management of the firm can also be engaged in ensuring that the post-deal activities happen with willingness and happiness from the employees.

Brand Stories

Promise and Delivery: A 'Nano' Lesson

Great success stories do not talk about advertisements or celebrity endorsements as powerful marketing tools that convert to sale.

Branding

Microsoft Rebrands with New Logo

Changing brand identity, is both a difficult and tricky task.

Branding

Converting Brand Loyals with Customer Service: A Shell Experience

I would like to write about a pleasant fueling experience that I had this evening.

Branding

iOS 7 and The Apple Geek

Social media was buzzling with activity over the past few months, talking about the new operating system.

TV/Video Ads

Do The Impossible with Thums Up

Thumbs Up has been one brand that was has stuck to its vision of being daring and adventurous through all its creative.

Marketing

A Step Away from Digital

They have chosen the direct mail route in marketing an extremely lavish beauty event. With a line that says “more you spend, the more you save.”

TV/Video Ads

The Peoples Car

The concept has been adopted by so many brands that it's past time we moved on.

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