Business

What It Takes to Quit Your Job and Start Travelling the World

Do you want to travel the world, but don't know how to make it happen? Read this article to learn how you can start earning money online, quit your job, and travel.

Business

The Definitive Guide To Becoming An Entrepreneur

If you are sitting on the fence about becoming an entrepreneur, then this guide will teach you everything you need to know about entrepreneurship, from what it is to how to get started.

Management

Optimize Your Business Now By Building a Positive Employee Culture

In any business, creating a positive work environment is important to employee satisfaction. It can help employees find satisfaction in their job, and lead to a more productive workplace.

Business

Learn How Creative Companies Are Benefiting From Flexible Working

More and more businesses are offering employees the chance to work flexibly, and there are plenty of benefits that come with it. Learn more!

Digital Marketing

Grow Your Brand like an Expert with Influencer Marketing

Influencer marketing has become increasingly popular in the past few years. It's an advanced marketing method. Learn how to grow your brand like an expert.

Ecommerce

No Sales From Your New Store As Yet? Try Out These Essential Tips and Get Your First Sale

A new business has unique characteristics and challenges no matter what you are selling. Try out these essential tips and get your first sale.

Business

When Successfully Launching a Startup Business: Should You Focus on Making Money or Raising Money?

In today's economy and with so many different options available, it can be hard to decide the best option for you and your business. Should you focus on making ...

Marketing

Using Consumer Insight for Better Strategic Planning

Deep consumer insight is the definite key to taming the long term strategic planning beast...

Marketing

What is Megamarketing?

Discover the strategic approach to removing entry barriers and expanding business influence on a global scale.

Marketing

What is Customer Lifetime Value (CLV or LTV)?

Discover the significance of Customer Lifetime Value and how it measures a customer's long-term worth to your business.

Branding

What is Brand Journalism?

Explore the world of brand journalism and its role in building trust and credibility in today's advertising landscape.

Advertising

What is A/B Testing in Marketing?

Learn how A/B testing can enhance ad effectiveness, website design, email campaigns, and more.

Digital Marketing

How Social Media is Helping Online Casinos

Witness the influence of social networks and social gaming on the booming online gambling industry.

Digital Marketing

How to Optimize Transactional Emails for Ecommerce

Find out how good manners and social media integration can significantly enhance your email marketing strategy.

Print/Outdoor Ads

4 Interesting Ads That Make You Look Twice: Part-1

Learn about luxury brands' attempt at product placement in "Breaking Dawn" and the challenges they faced.

Advertising

2 Must Know Marketing and Sales Factors: Part-8

Get started with the basics of digital marketing and understand key concepts like buzz marketing, viral advertising, and the crucial difference between sales and marketing.

Branding

5 Must Know Marketing and Sales Factors: Part-7

Understand the various factors that make up the marketing environment, including micro and macro forces.

Marketing

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-1

Gain insights into the core principles of modern marketing and discover how these concepts can be applied to both businesses and personal interactions.

Advertising

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-2

Discover insights on topics like surrogate advertising, core competence, PEST analysis, direct marketing, and SWOT analysis.

Advertising

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-4

Explore concepts like shockvertising, white labeling, adapted marketing mix, umbrella branding, and captive markets.

Marketing

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-5

Explore concepts like Word of Mouth Marketing, the difference between consumers and customers, elevator pitches, yellow goods, and brown goods.

Advertising

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-6

Explore concepts like brand recall, market intelligence, loss leader pricing, marketing lessons from physics, and embedded marketing.

Branding

5 Branding Trends for now and Beyond

From extending user experiences to visual-heavy branding, technology-enabled e-commerce, wearable tech brands, and blogs as branding vehicles, discover what's shaping brand identity in the digital age.

Marketing

Top 5 Marketing Trends now and Beyond

Explore the top current trends, from people-based research and gamification to connected products, social media marketing, and real-time marketing.

Branding

What is Rebranding and why is it Done?

Explore the art of rebranding and how it involves strategic changes in elements like colors, logos, messaging, and more to revitalize a brand's image, whether for products, corporate entities, or personalities.

Branding

6 Steps to Follow for Successful Rebranding

A rebranding effort which is grounded in thorough research of the market, consumer base, latest trends and technology, and competitors leaves little room for error.

Branding

Sensory Branding - Engaging the Senses for Brand Building

Sensory branding is nothing but using the literary device, Imagery, in a practical, commercial situation.

SEO

Top Inbound Marketing Tools for Marketers: Part-1

Let's take a look at some of the hottest and most effective inbound marketing tools at the disposal of the smart marketer.

Digital Marketing

Top Inbound Marketing Tools for Marketers: Part-2

Let's get up close and personal with some more inbound marketing tools.

Branding

What is Product Placement?

Product placement is a complex process that involves a lot of in-depth research and intricate analysis of the target audience and their preferred entertainment media.

Marketing

What is Blue Ocean Strategy?

The blue ocean strategy comes with a distinct set of tools, ideas, and framework that facilitate the creation of blue ocean industries and market spaces.

Branding

What is Personal Branding?

In other words, it revolves around creating, maintaining, and, if need be, modifying the image of a person.

Digital Marketing

Top 10 Ways to Improve Email Open Rate

The primary factors that affect email opening rates are the ability of marketing emails to evade spam filters, optimized subject lines, and many more.

Advertising

What is AIDA Model in Marketing Communication?

The rules are clear, the steps are in rational order, and there is hardly any room for guessing or fumbling for an advertiser.

Digital Marketing

Advantages and Disadvantages of Direct Marketing

Find out how direct marketing can be a powerful tool for businesses while considering its environmental impact.

Digital Marketing

6 Direct Marketing Tips That Work

A direct marketer always needs to be alert to changes in customer trends and tastes and shifts in quality and quantity of their demands.

TV/Video Ads

Google Chrome: Tanjore-The Web is what YOU make of it

Google has been pretty shy in its marketing efforts, letting its products and its happy users do most of the talking.

TV/Video Ads

Google Chrome: Dear Sophie

Google clearly believes that to connect with the masses on Chrome, it makes sense to hew to more traditional means of promotion.

TV/Video Ads

Samsung Galaxy Note: Peter the Elephant

Learn how simplicity, trust-building, and an "Awww" factor led to massive success, with 5 million devices sold in just 5 months.

Digital Marketing

The Dark Knight Rises: Viral Marketing Campaign

The new trailer had garnered almost 9 million views in a matter of 4 days. It is safe to say that the campaign was a roaring success.

Brand Stories

Project Glass: Google Strikes Back

We know that the giant was merely dreaming and coming up with ideas as to 'What's Next.'

Brand Stories

Apple: Think Different

Steve Jobs thought you the customer is an idiot, who doesn't know what he wants and it is Apple's job to tell them what you want.

Digital Marketing

Prometheus: The Viral Marketing Phenomenon

Discover how viral marketing, character teasers, and immersive experiences transformed the landscape for movie promotion.

Advertising

Google: The Recruitment Puzzle

Google has moved on from such gimmicks, since Google is a big brand in itself that attracts the best talent.

Print/Outdoor Ads

Samsung Galaxy S3: Designed for Humans

A great and marvelous product with a great legacy destroyed by some stupid marketing.

TV/Video Ads

Apple Mac: Basically You Are An Idiot

Analyze the impact on Apple's customer relationships and reputation in the tech world.

TV/Video Ads

Mercedes Benz: Driven to Distraction

Mercedes Benz and "magical software" are not the two words you would use in the same sentence.

User Submissions

Apple: The Most Valuable Brand

Explore how Apple's ability to transcend technical specs and deliver a product that simply works has earned them unwavering trust and record-breaking sales.

User Submissions

The Old World Meets The New World

This tie-in ushers in a new era of collaboration between two disparate companies sharing a common goals.

User Submissions

Samsung Galaxy S4: The Behemoth Rises and the Dinosaur Panics

You made an incredible product, that garnered rave reviews from tech pundits around the world. Finally there was a product that was worthy of carrying the Google name.

Social Media Marketing

How has Facebook Emerged as a Powerful Marketing Tool?

They wanted to buy it, they kept throwing money at their screens but nothing happened. They tried again and again and again.

Marketing

What are "Push" and "Pull" Strategies?

They wanted to buy it, they kept throwing money at their screens but nothing happened. They tried again and again and again.

Marketing

Consumer Buying Decision Process

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors so that they can get their hands on their precious. They are still waiting.

Advertising

What is Disruptive Advertising?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors so that they can get their hands on their precious. They are still waiting.

Marketing

What is Five Forces Analysis?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors so that they can get their hands on their precious. They are still waiting.

Marketing

What is BCG Matrix?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Marketing

What is Ansoff Matrix?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Digital Marketing

Internet Advertising Revenue Model

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Marketing

The Way Ahead for Marketers

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Marketing

Review: A Modern Marketing Strategy- ZMOT by Google

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Advertising

What is Advertising Copy?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Brand Stories

The Dynamic Logo: Google Doodles

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Research

Who is a Mystery Shopper?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Digital Marketing

Google+ Integration will Revolutionize Internet Search

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Social Media Marketing

McDonald's Campaign, Epic Twitter Fail? Not Really: #McDStories

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Branding

What is Brand Architecture?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Research

How Do Colors Influence Shopper Buying Decisions?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

TV/Video Ads

Flipkart Wins Again!

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Digital Marketing

Here's Why You Need To Start Retargeting Your Audience

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors

Digital Marketing

Create Killer Welcome Emails With These Useful Tips

This way you will be able to serve them the right sort of emails, increasing your conversion rate. Here’s what AI can do in regards to researching and implementing your email marketing campaign.

Artificial Intelligence

The Big Boys Are Using Artificial Intelligence To Crush Their Email Marketing Campaigns - Here's How They Do It

This way you will be able to serve them the right sort of emails, increasing your conversion rate. Here’s what AI can do in regards to researching and implementing your email marketing campaign.

Management

SIX Character Traits of Successful Business Owners

There are various plugins that can help boost your website, but it is best to stick to a clean design with images that have small file sizes.

Digital Marketing

Advanced Content Marketing Strategies You Never Heard Of

There are various plugins that can help boost your website, but it is best to stick to a clean design with images that have small file sizes.

Web Development

How To Increase Online Traffic To Your Website

The road to an effective website that receives high volumes of traffic is a long one, but the rewards are well worth the wait.

Artificial Intelligence

5 Ways Artificial Intelligence Will Improve Your Online Business

Good luck with building your list of subscribers, and make sure to nurture those leads and move them towards a purchase with your amazing newsletters!

Business

5 Ways To getting Funding For Your Business

Good luck with building your list of subscribers, and make sure to nurture those leads and move them towards a purchase with your amazing newsletters!

Business Automation

The Benefits of Marketing Automation

Good luck with building your list of subscribers, and make sure to nurture those leads and move them towards a purchase with your amazing newsletters!

Advertising

Boost Your Brand Effectively By Advertising on Instagram

Good luck with building your list of subscribers, and make sure to nurture those leads and move them towards a purchase with your amazing newsletters!

Brand Stories

How Jeff Bezos Took Amazon From Zero To 1 Trillion

Good luck with building your list of subscribers, and make sure to nurture those leads and move them towards a purchase with your amazing newsletters!

Digital Marketing

How To Build Your Email List For Your E-commerce Store

Good luck with building your list of subscribers, and make sure to nurture those leads and move them towards a purchase with your amazing newsletters!

Branding

9 Free Apps That Will Improve Your Conversion Rate

If you are one of those who have got bored of "liking" things on Facebook and something more from their social media experience,

Branding

How to Get Yourself Branded

If you are one of those who have got bored of "liking" things on Facebook and something more from their social media experience,

Digital Marketing

A Real Hug via Facebook Like!

If you are one of those who have got bored of "liking" things on Facebook and something more from their social media experience,

Advertising

Microsoft Kinect NUAds: Introducing Gesture Based Interactive Ads

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

Print/Outdoor Ads

KAUST University: Augmented Reality Advert

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

Branding

Jabong Scores on Multiple Fronts

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

Brand Stories

50 Years of gastronomical excellence: Dindigul Thalappakatti Biryani

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

Social Media Marketing

Stranger Networking: Airtime and The Social Butterflies

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

TV/Video Ads

Toyota iQ helps Google

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

TV/Video Ads

Hyundai Goes Faster Than an Arrow

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

Brand Stories

What's Up Blackberry?

In recent times, we have seen a rather un-innovative approach from RIM, losing out to Android, and iOS devices on the applications front. RIM's effort at sweeping into the youth segment,

Marketing

Choice Overload: Understanding Retail Dynamics

The new logo is in line with the new design language that the company has assumed, and also coincides with the launch of Windows mobile, and Windows 8 for a slew of devices, and a lot of software upgrades as well.

Branding

BMW Shows Off with Tom Cruise

The new Thums Up ad has been stirring a lot of publicity. For some reason there is a heavy mixed opinion around this TVC.

Social Media Marketing

An Open Letter to Consumers

Remember the BMW series in MI 4. The Mecca of all product placements that was widely talked about. Here’s the story of a very recent brand association that may not have worked out well.

Branding

Mad Men Meets Jaguar

Remember the BMW series in MI 4. The Mecca of all product placements that was widely talked about. Here’s the story of a very recent brand association that may not have worked out well.

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