There are things to remember when doing a competitive analysis. It can be hard to compete in the online market. You'll need to understand your competitor sufficiently to succeed.

Deep consumer insight is the definite key to taming the long term strategic planning beast...

Discover the strategic approach to removing entry barriers and expanding business influence on a global scale.

Discover the significance of Customer Lifetime Value and how it measures a customer's long-term worth to your business.

Gain insights into the core principles of modern marketing and discover how these concepts can be applied to both businesses and personal interactions.

Explore concepts like Word of Mouth Marketing, the difference between consumers and customers, elevator pitches, yellow goods, and brown goods.