Marketing

Conducting a Competitive Analysis: The Best Way To Strive in a Competitive Online Market

There are things to remember when doing a competitive analysis. It can be hard to compete in the online market. You'll need to understand your competitor sufficiently to succeed.

Using Consumer Insight for Better Strategic Planning

Deep consumer insight is the definite key to taming the long term strategic planning beast...

What is Megamarketing?

What is Customer Lifetime Value (CLV or LTV)?

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-1

5 Must Know Digital Marketing and Sales Definitions and Facts: Part-5

Top 5 Marketing Trends now and Beyond

What is Mass Customization?

What is Blue Ocean Strategy?

What is Competitive Advantage?

What are "Push" and "Pull" Strategies?

Consumer Buying Decision Process

What is Five Forces Analysis?

10 Marketing Facts Every Marketer Should Know

What is BCG Matrix?

What is Ansoff Matrix?

The Way Ahead for Marketers

Review: A Modern Marketing Strategy- ZMOT by Google

Measuring Marketing Activities

Pricing for Small Businesses

9 Excellent Uses of AI in Marketing

Marketing, Mergers and Acquisitions

Choice Overload: Understanding Retail Dynamics

A Step Away from Digital