User Submissions

Apple: The Most Valuable Brand

April 29, 2018

Yes, I have proof.No, its not some weird statistics from some "major" research firm and no, I am not an Apple fan-boy.I heard it straight from the horse's mouth, the only one that matters "The Customer". Let me show you.

Yes it is supposed to be funny (and it actually is), but to the marketer's eye this is sheer brand magic. Just imagine the kind of faith people have on Apple, that they choose to ignore their own senses. One of them even had the exact same phone in their hands, but chose to ignore their sensory perception. Why? Because it is Apple. It has to be better, faster, lighter, slimmer, high quality, unbreakable etc. And these are ordinary folks not rabid fanboys. To have that kind of a mind share inside people's head, that if its a new iProduct, it will "always" be better than the last one or the competition for that matter is unprecedented.

Before apple came along ordinary folks were washed away by the technical specs and feel overwhelmed. But that is the magic of Apple, they realized that the common folk don't care if the phone has 1 GB RAM or 2 GB RAM, they just want a phone that works. And the iPhone definitely works more than fine. 5 million iPhones sold in the first weekend is a testament to the faith that customers have on Apple. Every time a new iPhone is announced, people put off their phone buying decisions to wait for the new iPhone. This phenomenon is so widespread that Apple acknowledges it as a reason for a significantly dipping demand for the current model in its earnings call. And every time the new iPhone launches, it smashes its "own" sales records to smithereens. At this juncture only Apple can compete with Apple.

Analysts predicted that the post-Jobs era of Apple would not be the same and the aura of invincibility will slowly diminish. But Apple has not become "The most valuable company in the world" playing by the analysts whims. They have accomplished this by earning their customers trust by delivering on their brand promise every time.

As long as Apple can deliver on that promise, they have nothing to be afraid of.

Our Newsletter

Subscribe to stay updated

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
News From Our Blog

Related Posts


What It Takes to Quit Your Job and Start Travelling the World

Do you want to travel the world, but don't know how to make it happen? Read this article to learn how you can start earning money online, quit your job, and travel.


The Definitive Guide To Becoming An Entrepreneur

If you are sitting on the fence about becoming an entrepreneur, then this guide will teach you everything you need to know about entrepreneurship, from what it is to how to get started.

Web Development

The Ultimate Guide To Launching an Online Store

An online store is always improving and always evolving. A well-maintained and relevant store is key to success in the ever-changing world of online retail.

View all the latest blog posts