How Do Colors Influence Shopper Buying Decisions?

April 14, 2018

This infographic from KISSmetrics talks about the relevance of color, and aesthetic appeal in influencing purchase decisions. Be it the traditional brick and mortar store or the modern online store, color and design is a key factor.

colours and shopping behaviour

It can also be seen that 42% of the shoppers base their decisions on the design of the store alone. It also points at key factors which retailers can look at, to increase their conversions, be it online or in a brick and mortar store. Design, and color when intelligently used along with buzz words, may work wonders for conversions. Online retailers may want to re-think what they call their call to action, simple and good ringing words, along with a enabling color, which goes well with the overall design, will ensure more converts, or purchases.

Our Newsletter

Subscribe to stay updated

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
News From Our Blog

Related Posts


What It Takes to Quit Your Job and Start Travelling the World

Do you want to travel the world, but don't know how to make it happen? Read this article to learn how you can start earning money online, quit your job, and travel.


The Definitive Guide To Becoming An Entrepreneur

If you are sitting on the fence about becoming an entrepreneur, then this guide will teach you everything you need to know about entrepreneurship, from what it is to how to get started.

Web Development

The Ultimate Guide To Launching an Online Store

An online store is always improving and always evolving. A well-maintained and relevant store is key to success in the ever-changing world of online retail.

View all the latest blog posts