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Personal Branding is a process in which individuals and their career or expertise is packaged as brands. It is different from the personal management techniques which focus on self- improvement. Personal branding is more about self-packaging, and managing one’s own positioning amongst followers and peers. The term personal branding was coined in 1971 in an article by management guru Tom Peters.
Just like any physical brand, focus in positioning is the key in personal branding too. If you want to get yourself branded, you should stand for one thing, one distinct quality.
Given below is an interesting infographic on personal branding by Sestyle.
And here is another infographic by Guy Kawasaki, the author of the bestselling book Enchantment on how individuals can make themselves enchanting to others.
[Feature Image Credit: Vectorstock]