Online businesses are certainly the way of the future. Having a website that can serve as an information hub for your business, while providing sales and support 24/7 can drastically improve the company in so many ways. Doing all of this may be the way to go, but it still isn’t enough. You will still have to get people to come to your website. With all the competition out there right now, it won't be easy, but it still is possible. Here’s how you do it.
Optimize Your Website
A website that is optimized for an incredible user experience is a website that is geared to receive large amounts of traffic. Optimization can come in the form of great design, using the right colours and pictures, and speed. Speed (website page loading times) plays a major role in how search engines view your website.
Search engines choose to favour snappier websites that don’t take long to load up. There are various plugins that can help boost your website, but it is best to stick to a clean design with images that have small file sizes.
Consider creating a landing page for your website. Many businesses are opting for a static home page instead of a page that has a list of blog posts and products. You can fill the page with special offers, coupon codes, and free trials. This can allow your customers to move forward to other parts of the website when they decide to take on an offer.
Having a functional landing page is a great way to lead customers over to a page that has the ability to convert traffic into sales. This makes it easier for you to figure out exactly where you should be pointing traffic to.
Search Engine Optimization
SEO is an incredible way to get traffic to your website. SEO means Optimizing your website in order to rank higher in search engines. The higher your website is ranked, the greater the chances are of people clicking on the link to your website. The decision to outsource someone to handle your company’s SEO needs is up to you. But whether you do this or not, you still need to understand the basics.
The most important aspect of SEO is to produce high quality, unique content that has clear meta descriptions (appears below the URL in search results). Search engines favor this kind of content as it is attractive and easy to find. Becoming an authority within a niche also makes it easier for a search engine to popularize your website. If a person searches for mobile phones, your website will appear at the top of the list because of your high-value authoritative opinions on the subject.
It is important to understand that there are many factors that determine a successful website which meets the requirements of SEO. It will take a lot of time for a new website to increase its search ranking and overall credibility. SEO is a long game. Patience and perseverance are key here.
Social media is a proven method of driving traffic to a website. Posting links to your website on Facebook or Twitter will allow users on the platform to click on the link in order to be directed to your website. Adding the appropriate hashtags to the posts will make it even easier for users to discover the links.
People on social media, however, demand a more intimate relationship with businesses who wish to engage with them. It can prove difficult to get people to click on links to your website if all your company ever does is robotically post those links onto social platforms with zero interaction. It’s best to create a voice or persona on social media in the hopes of creating a community around your company’s products.
Paid advertising on both search engines and social media is the quickest and easiest way to get targeted traffic to your website. This is perfect for online stores that have a marketing budget. The cost of advertising on platforms such as Instagram is actually very reasonable.
In most advertising campaigns, businesses will only have to pay per click. This means that if you pay for a thousand clicks to a specific product page, then you will get a thousand visitors for what you pay.
This is a perfect strategy if you wish to create hype for a specific product launch. These online advertising platforms are very accurate in generating targeted traffic as they have an infrastructure of information on their users. Social media platforms understand their user's likes and interests. This is why they are so good at matching people to relevant adverts on their platforms.
Getting a well-established website within your niche to link back to your website is the way to go. Not only will some of that websites traffic volumes be redirected to your website, but search engines will also take notice of the backlinks. These links to your website will allow search engines to rank your website higher. It is a win-win situation for an online business that has a blog section.
There are always other websites similar to yours with owners who guest blog as well. Instead of seeing these people as competitors who are out to steal your business, try collaborating with them. Allow them to guest blog on your website as you blog on their website. This way, both of you can receive useful links back to your websites while gaining more exposure. This can also be useful in introducing their followers to you and vice versa.
The above tactics mentioned in this article are just some of the most important ways you can gain more traffic to your website. There are plenty of other ways to find traffic, but it is recommended to start here and get the basics right first. Basics such as SEO and website design. The road to an effective website that receives high volumes of traffic is a long one, but the rewards are well worth the wait.