What is Inbound Marketing?

Few of us got lucky and sneaked through, the money got deducted from their bank accounts and they waited patiently with baited breaths for the FedEx guy to knock on their doors
Created by
April 14, 2018

Inbound marketing, is gathering mass in recent times. So, what is this concept?

Inbound marketing, as the name suggests, is a technique of making customers move towards you, instead of you moving towards them. This is an efficient method of generating good leads for business, than the old method of reaching out to a large number of cold leads, and trying to figure out who will pass through the funnel.

Inbound marketing will ensure that the message that you are trying to convey, will reach receptive ears, which are looking for it, rather than random people, who have no intention to act on the said message. Common inbound marketing techniques are blogging, interaction over social media, search engine optimization, and webinars.

Inbound marketing aims at bringing good leads into the sales funnel and this can be assured by creating content that will interest the target audience of the business. Inbound marketing lays great emphasis on content, and this will also affect directly the quality of the leads that you generate out of it. Inbound marketing techniques are also search engine friendly, active blogs attract more traffic. Inbound marketing will also add to the authority of the business, over a period of time.

See How Ecango Can Save Your Time Effort and Bordom from Manual Typing & Translation

  • AI Transcription - Translate in Seconds
  • AI Translation - Translate 133 Languages in Seconds
Get started for free
Add comment

Still Typing out Your Recordings?

See how fast and accurate you can do it with Ecango.
Get started for free
About Ecango
Transcription should be more than just a routine task; it should be a seamless and efficient process that allows businesses and professionals to focus on what matters most.

With our AI transcription solutions, we are making this vision a reality. 

Our team of experts, data scientists, and engineers have developed groundbreaking AI software that is not only accurate but also incredibly efficient.

Whether it's converting recorded meetings, interviews, podcasts, or any audio-visual content into text, Ecango's AI transcription capabilities are designed to meet the ever-evolving needs of our clients.