History will remember this year. At the least the movie buffs will. The biggest movies, the biggest stars, from hammer wielding superheroes to a re-imagined dark snow white, from smooth talking, martini sipping James Bond to the unassuming hairy feet hobbits, all are invited to the party. Some are spawned (Avengers), some are re-spawned (The Amazing Spiderman), some are awaiting their swan song (The Dark Knight Rises), some are coming back for an encore (Titanic 3D), while some old legends are getting some new twists (The Hobbit and Prometheus).
The Avengers has already raised the bar to unprecedented levels. They had the biggest opening weekend ever with a 200 million collection in the US alone, then it became the fastest movie to cross one billion in revenues. But the competition is equally strong. The Dark Knight rises is arguably the most anticipated movie of the year, Peter Jackson's fantasy epic "The Hobbit" has had fans salivating from the moment it was announced. With fans loyalties stretched to the limit, and the neutrals sitting firmly on the fence. It is very easy to get lost in the noise. The only way to stand out is to be different because its a level playing field, big stars, big studios, big directors, so difficult to pick one from another.
This is where the Marketing comes into the picture. We have already covered the marketing tricks employed by The Dark Knight Rises. But what about Prometheus then? Prometheus marks the return of Academy Award winning director Ridley Scott to the sci-fi genre, his earlier contributions being Alien and Blade Runner. Both genre defining movies, with Alien being one of the most successful movie franchises of all time. Prometheus is derived from the same Alien universe, but not strictly a prequel. With a stellar star cast like Charlize Theron, Noomi Rapace, Michael Fassbender, Guy Pearce all big names in their own right.
You would figure that 20th Century Fox would sit pretty on such big names and who would blame them. But gladly they are not, the marketing team of Prometheus has up the ante as the release date draws near.
Truly ground breaking !"My name is Peter Weyland, and if you will indulge me, I would like to change the world"Kudos to the marketing team. They surely changed the world for Prometheus.