BMW Shows Off with Tom Cruise

June 2, 2018

Watched Mission Impossible 4 yet? Whether you know your way around an automobile or not, a pang of jealousy is common when Tom Cruise jumped behind the wheel of the car, that looked suspiciously like a spaceship. What wouldn’t you give to drive one of those?

This was an intentional move by BMW. Their communication strategy is product placement in movies. They pick films that can bring out the character of their cars and allow them to be written into the script naturally rather than forcefully placing them at different points. The i8 and 6 series have a large role to play in the movie, while the BMW X3 SAV also makes an appearance. The BMW i8 line is the automaker’s upcoming hybrid collection. The Vision Dynamics is the first model to arrive from the i8 collection. Pricing has not yet been released. BMW’s 6-series cars feature a 6-cylinder engine and TwinPower Turbo technology and come complete with a Bang & Olufsen surround sound system. Prices start at $73,600.

There’s more. They have followed up the product placement with a campaign titled “Mission to Drive.” This included a print, online and in-store campaign.

The connect with the brand was achieved by the fast paced movie script, action and excitement which is similar to the BMW’s brand attributes.

This is BMW’s way of invading your thoughts and push to purchase or mentally making a note to buy one if you can’t afford it now.

Feature image Credit: Pixabay

Our Newsletter

Subscribe to stay updated

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form
News From Our Blog

Related Posts


What It Takes to Quit Your Job and Start Travelling the World

Do you want to travel the world, but don't know how to make it happen? Read this article to learn how you can start earning money online, quit your job, and travel.


The Definitive Guide To Becoming An Entrepreneur

If you are sitting on the fence about becoming an entrepreneur, then this guide will teach you everything you need to know about entrepreneurship, from what it is to how to get started.

Web Development

The Ultimate Guide To Launching an Online Store

An online store is always improving and always evolving. A well-maintained and relevant store is key to success in the ever-changing world of online retail.

View all the latest blog posts