We have been told that the logo, which acts as the face of the brand should remain constant in order to maintain uniformity in marketing communications. The game changer was Google, which came up with the game changing Doodles, which was the beginning of dynamic and interactive logo.
The first Google Doodle was created in the year 1998 by Sergey Brin, and Larry Page, in honor of the Burning Man festival. The doodle was designed to notify users of the absence of both, in case servers should crash. Subsequent doodles, were designed by an outside contractor till the year 2000. In the year 2000, the then intern, Dennis Hwang, was asked to create a doodle, and he has been creating doodles ever since.
Google doodles appear on the Google.com for the birthdays of several noted artists and scientists. There doodles also reflect the mood of the season, and display a message of that particular period of time, and for that particular region. There have been doodles for Valentines Day, Indian Independence Day, Sports Events like Cricket and Football World Cup. Notable doodles include the animated guitar on Les Paul's birthday, and the video doodle for Charlie Chaplin's birthday.
Google holds a Doodle4Google for kids. The entries are featured on Doodle4Google page where the public can vote. Winning entries are featured on the Google homepage for 24 hours and the winner gets a trip to Google's headquarters in Santa Clara, California.
Google doodles are very popular among the internet users and avid Google worshipers. Animated Google doodles create much buzz and are talked about widely in many social networks. These doodles are featured on the website for short periods of time and then disappear. Doodle have changed the way a logo communicates with the audience. Doodles, which are not just creative, but also in sync with the times, have emerged to be a sure shot buzz creator.
Google has a launched a Doodle Store where one can find old doodles and also get them on stuff like T-Shirts, Mugs etc.