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Using Consumer Insight for Better Strategic Planning

Deep consumer insight is the definite key to taming the long term strategic planning beast...

What is Brand Differentiation and How to Implement It?

Explore innovative strategies and unique approaches to brand differentiation that go beyond simply emulating your competitors.

Advertising

What is Native Advertising and How Does it Work?

Discover why consumers engage with native ads 53% more than traditional display ads.

Marketing

What is Megamarketing?

Discover the strategic approach to removing entry barriers and expanding business influence on a global scale.

Branding

What is Brand Journalism?

Explore the world of brand journalism and its role in building trust and credibility in today's advertising landscape.

Branding

6 Steps to Follow for Successful Rebranding

A rebranding effort which is grounded in thorough research of the market, consumer base, latest trends and technology, and competitors leaves little room for error.

Marketing

What is Mass Customization?

The whole concept of transparent customization revolves around not making it obvious to the customer that the product is customized.

SEO

Top Inbound Marketing Tools for Marketers: Part-1

Let's take a look at some of the hottest and most effective inbound marketing tools at the disposal of the smart marketer.

Branding

What is Product Placement?

Product placement is a complex process that involves a lot of in-depth research and intricate analysis of the target audience and their preferred entertainment media.

Digital Marketing

Top 10 Ways to Improve Email Open Rate

The primary factors that affect email opening rates are the ability of marketing emails to evade spam filters, optimized subject lines, and many more.

Digital Marketing

Advantages and Disadvantages of Direct Marketing

Find out how direct marketing can be a powerful tool for businesses while considering its environmental impact.

Branding

iOS 7 and The Apple Geek

The new Thums Up ad has been stirring a lot of publicity. For some reason there is a heavy mixed opinion around this TVC.

Related Posts

Using Consumer Insight for Better Strategic Planning

What is Brand Differentiation and How to Implement It?

What is Native Advertising and How Does it Work?

What is Megamarketing?

What is Brand Journalism?

6 Steps to Follow for Successful Rebranding

What is Mass Customization?

Top Inbound Marketing Tools for Marketers: Part-1

What is Product Placement?

Top 10 Ways to Improve Email Open Rate

Advantages and Disadvantages of Direct Marketing

iOS 7 and The Apple Geek