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Learn how A/B testing can enhance ad effectiveness, website design, email campaigns, and more.
Learn about luxury brands' attempt at product placement in "Breaking Dawn" and the challenges they faced.
Explore concepts like shockvertising, white labeling, adapted marketing mix, umbrella branding, and captive markets.
The rules are clear, the steps are in rational order, and there is hardly any room for guessing or fumbling for an advertiser.
Google has been pretty shy in its marketing efforts, letting its products and its happy users do most of the talking.
Google clearly believes that to connect with the masses on Chrome, it makes sense to hew to more traditional means of promotion.
Learn how simplicity, trust-building, and an "Awww" factor led to massive success, with 5 million devices sold in just 5 months.
A great and marvelous product with a great legacy destroyed by some stupid marketing.
Mercedes Benz and "magical software" are not the two words you would use in the same sentence.
They wanted to buy it, they kept throwing money at their screens but nothing happened. They tried again and again and again.
Remember the BMW series in MI 4. The Mecca of all product placements that was widely talked about. Here’s the story of a very recent brand association that may not have worked out well.
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