Apple

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Apple: Think Different

Steve Jobs thought you the customer is an idiot, who doesn't know what he wants and it is Apple's job to tell them what you want.

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Apple Mac: Basically You Are An Idiot

Analyze the impact on Apple's customer relationships and reputation in the tech world.

User Submissions

Apple: The Most Valuable Brand

Explore how Apple's ability to transcend technical specs and deliver a product that simply works has earned them unwavering trust and record-breaking sales.

User Submissions

Apple iPad Mini: Same Wine, Smaller Bottle

Apple become the biggest brand in the world, it is also their marketing nous, which was in full display when they launched the iPad mini.

Branding

iOS 7 and The Apple Geek

Social media was buzzling with activity over the past few months, talking about the new operating system.