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Steve Jobs thought you the customer is an idiot, who doesn't know what he wants and it is Apple's job to tell them what you want.

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Apple Mac: Basically You Are An Idiot

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Apple: The Most Valuable Brand

Explore how Apple's ability to transcend technical specs and deliver a product that simply works has earned them unwavering trust and record-breaking sales.

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Apple become the biggest brand in the world, it is also their marketing nous, which was in full display when they launched the iPad mini.


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Social media was buzzling with activity over the past few months, talking about the new operating system.