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Explore innovative strategies and unique approaches to brand differentiation that go beyond simply emulating your competitors.
Learn about luxury brands' attempt at product placement in "Breaking Dawn" and the challenges they faced.
Explore concepts like shockvertising, white labeling, adapted marketing mix, umbrella branding, and captive markets.
Flipkart has created a line of sequel to their existing campaign with kids playing the "elder" role.
Brands can and do exist in smaller markets, carving a niche for themselves.
Thumbs Up has been one brand that was has stuck to its vision of being daring and adventurous through all its creative.
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